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Our Story

As a professional baseball player, Bob Wheatley has always been very aware of what he puts into his body. A few years ago, he also became aware of the need for high-quality, convenient nutrition that actually tastes good. Not just for professional athletes – for all of us.

As a minor league player, Bob experienced tight schedules and very tight money, often calling for midnight dinners at gas stations on bus trips to the next town. The steady diet of pizza and peanut butter sandwiches got old quickly, and it was clear to Bob that a healthier snack choice was sorely needed. So he set out to solve this food dilemma once and for all, deciding to make a healthy snack of his own.


Bob Wheatley, Founder/Owner

“I wanted to create a nutritional product that tasted like the sweet indulgences we know and love. At the same time, I wanted it to be so good for you that it helped to improve your physical, mental, and even emotional health.”

Bob Wheatley
Founder/CEO

“I wanted to create a nutritional product that tasted like the sweet indulgences we know and love. At the same time, I wanted it to be so good for you that it helped to improve your physical, mental, and even emotional health.”

Bob Wheatley
Founder / I AM Bar

Then Bob did what every smart young entrepreneur would do – he enlisted the help of his grandmother, Cherie, as “Master Chef”. Together they played mad scientists in the kitchen, testing their way through hundreds of recipes. Several months and countless protein bars later, Cherie and Bob came up with the delicious recipes that are the inspiration for the I AM Bars you see today, including a little touch of grandmother’s love.