Hello! My name is Bob Wheatley, and I am the founder and CEO of I AM Bar. I graduated from the University of Southern California in 2014 with a degree in Business Administration. I was a member of the Trojan baseball team during my time on campus, I played professional baseball in the Toronto Blue Jays organization for the past two years, and I currently play for the St. Louis Cardinals.
As an athlete, I have always been very cognizant of what I put into my body. Whether it was being “that guy” at parties who chose a bottle of water over a bottle of booze, or recording every meal I ate during the baseball season in a food log, fueling my body for optimal performance has always been of the utmost importance to me.
And I care just as much about what goes into our products!
It's no secret... health in America is a growing concern. Our diets are getting worse, our portions continue to get bigger, and our lifestyle is becoming increasingly sedentary. It is for this reason that I set out to create a product that could help people take control of their diet and live healthier lives. I wanted to create a product that tasted like the sweet indulgences we know and love, while at the same time served the purpose of helping people to improve their physical, mental, and emotional health, improving one’s body AND body image.
I have always thought that the world would be a better place if our favorite desserts were actually good for us. Just imagine if your sweet tooth rewarded you by improving your health!
That time is NOW!
I am extremely proud of the products that we have created at I AM Bar, and I am equally proud of the purpose that this brand serves. Now, it is time for YOU to be proud of YOU. You can take control of your body once and for all! You can find great fulfillment in the knowing that you are striving to be your very best, and look your very best, day by day.